Hope is NOT a Marketing Strategy!
Do you know when to sell your grain? Talking to hundreds of farmers at the 2024 Crop Production show in Saskatoon and Manitoba Ag Days in Brandon, we were surprised to hear how many farmers were either undersold or still holding 100% of their canola. We knew the trend...
Think Revenue – Not Price
As an advisor I routinely get asked, “how much grain I should be selling?” I say it depends, as each farmers’ needs are unique to their farm operation. To arrive at a solution, I must first learn about their circumstances. Once harvest is over, it is important for...
Pricing canola in a volatile market
Have you laid awake worrying about canola prices? Are emotions running high with each zig and zag of the canola market? If so, you’re not alone. Fortunately, there is a way to successfully navigate the ups and downs of the canola market. We’ll use the March 2023...
Marketing canola is simple, but it isn’t easy!
How do you determine when to sell your precious commodity, canola? Do you flip a coin? Read the newspaper? Talk to your friends at the coffee shop? Ask the grain buyer’s opinion? Check the local weather? When you are in need of money? Or do you take the time to do the...
The Problem With Marketing Your Own Grain
As a Canadian farmer, you wear many hats to keep your operation successful. You’re buying seed and fertilizer, planting, harvesting, operating machinery, hiring staff, feeding livestock, inspecting bins, marketing, transporting, the list goes on. The thing is, you’re...